Web presence for a boutique real-estate developer
I led the Web design and ran QA through launch, working with a creative director, a development team and the Tera team.
A corporate site for a boutique real-estate developer, built to establish trust and drive engagement.
About the Project
Tera is the brand site for a small boutique developer that shapes communities in Vancouver through design-driven properties, so the product job here is building trust between Tera and the people who buy into its communities. A boutique developer earns that trust through credibility rather than volume, so I gave the most weight to the approach and the team behind Tera. The approach page carries their philosophy of building design-driven communities and properties with real attention to detail and quality, and the team page puts people behind that promise so the work reads as deliberate rather than corporate. I wanted the web presence itself to reflect how they operate, so the same attention to detail and quality runs through the site.
