emera2025
Web Design
FigmaAdobe Suite
~ 1 min readStorytelling as the conversion engine.
Role
I led the UX/UI design and ran QA through launch, working with a development and marketing teams.
Scope
A presale marketing site for a single development, built to turn interest into registrations across location, architecture, interiors and floorplans.
About the Project
Emera is a boutique collection of 26 townhomes in Vancouver West, so the product job here was turning interest into presale registrations from buyers genuinely weighing a long-term family home. Homes at this level sell on how life there feels more than on a list of features, so I built the experience around a clear story of family-oriented living and let it carry people from one page to the next.
